We're a B2B SaaS SEO agency that actually understands startups
We started Pikera because we wasted months targeting impossible keywords for our own SaaS. Now we help other founders skip that painful learning curve.
How we started
In 2023, we launched our first B2B SaaS product. We knew paid ads were expensive, so we decided to invest in SEO instead. We read all the blog posts, watched the YouTube tutorials, and started writing content.
Eight months later, we had published 40 blog posts. We were getting maybe 300 visits per month. Zero signups from organic. We couldn't figure out what was wrong.
Then we hired an SEO consultant who looked at our keyword targets and said "You're competing against companies with 10 times your domain authority and hundreds of backlinks. You never had a chance at these keywords."
That hurt. But it also opened our eyes. The problem wasn't our content quality. The problem was we were fighting battles we couldn't win.
We switched strategy. We targeted long-tail keywords where competition was weaker. We focused on bottom-funnel terms that people search right before buying. Within 4 months, we started seeing page 1 rankings. Within 6 months, organic was driving 30% of our signups.
Other founders in our YC batch started asking how we did it. We helped a few friends with their SEO strategy. Word spread. Eventually, we realized we could help more startups by turning this into an agency.
That's Pikera. We're an SEO agency built by founders who learned the hard way, so you don't have to.
Our approach to SaaS SEO
What makes us different from other SEO agencies
We only work with B2B SaaS companies
We're not a generalist agency doing SEO for everyone. We specialize in B2B SaaS because we understand the unique challenges: long sales cycles, multiple decision makers, technical buyers, and the need to prove ROI quickly. We know what works for SaaS because we've been in your shoes.
We're brutally honest about what's possible
If a keyword is going to take 12 months, we tell you upfront. If you're completely outmatched for a term, we say so and suggest alternatives. We'd rather lose a client than waste their money chasing rankings they'll never get. Honesty builds trust, and trust is what SaaS founders need from their agency partners.
We optimize for signups, not vanity metrics
Getting 10,000 monthly visitors sounds great until you realize none of them convert. We focus on keywords that drive qualified signups. We target people searching with commercial intent, comparison queries, and solution-aware searches. Traffic is meaningless if it doesn't help you grow revenue.
You work directly with the strategists
No account manager middlemen. No junior staff learning on your dime. When you work with Pikera, you work directly with the people who have done SEO for dozens of SaaS companies. We're on your calls, we review your content, we make the strategic decisions. You get our full expertise, not filtered through layers.
What we believe
Transparency over sales tactics
We show you exactly what we're doing and why. No hiding behind jargon or black box processes. You deserve to understand where your money goes.
Results over activities
We don't measure success by how many blog posts we publish or backlinks we build. We measure it by whether you're getting more qualified signups from organic search.
Strategy over tactics
Anyone can write blog posts or build links. What matters is targeting the right keywords and building the right content. We focus on strategy first, execution second.
Partnership over transactions
We're not here to take your money and disappear. We're building long-term relationships with founders. Your success is our success, and we act accordingly.
Who we are
A small team with deep SaaS SEO experience
Former founder of a B2B SaaS product. Learned SEO the hard way by wasting 8 months on the wrong keywords. Now helps other SaaS founders avoid the same mistakes. Specializes in competitive analysis and keyword strategy for early-stage startups.
Expert in crafting SEO-optimized content that converts. Specializes in technical SEO audits and on-page optimization for SaaS platforms. Has helped numerous B2B companies improve their organic search rankings and drive qualified traffic.
Our experience with SaaS SEO
B2B SaaS companies we've helped with SEO strategy and execution
YC-backed startups in our client portfolio
Average SEO experience of our team members in B2B SaaS
Industries we've worked in
Why we do this
We know what it's like to be a founder burning through runway, desperate to find a sustainable growth channel. Paid ads work, but they're expensive and they stop the second you stop paying. SEO is one of the few channels that gets better and cheaper over time.
But most SEO agencies don't understand startups. They're used to working with established companies that have big budgets and can wait 18 months for results. That doesn't work for a pre-seed company with 12 months of runway.
We built Pikera because founders need an SEO partner who gets it. Someone who understands that you need results in quarters, not years. Someone who won't waste your time chasing keywords you'll never rank for. Someone who focuses on the metrics that actually matter for your business.
That's what we do. We help B2B SaaS founders build SEO strategies that generate qualified signups without burning through cash. We're not here to sell you a 12-month retainer and disappear. We're here to help you grow.