I Help Nepal Businesses Get Found on Google Without Paying for Ads
My name is Sankalpa Dahal. I started learning SEO in 2018 when I was building websites as a teenager in Biratnagar. Since then I have helped 80+ Nepal businesses rank on Google page 1 and get customers organically.
I do not make false promises. I show you exactly what your competitors have and what you need to beat them. If ranking is impossible for your budget I will tell you honestly. No games, no hidden fees, just real SEO that works.
Pikera AI (this site) went from page 5 to page 1 (#6th position) for the keyword "How Many Backlinks do I need to rank" in 1 week. Now getting 12+ leads per week from Google alone (No Ads).
About Me: How I Became an SEO Expert in Nepal
My name is Sankalpa Dahal. I am a search engine optimization specialist based in Biratnagar, Nepal. I help small and medium businesses get found on Google when potential customers search for their products or services.
My SEO Journey (2018 - Present)
I was 17 and building small websites for practice. I noticed my sites never showed up on Google. That is when I discovered SEO. I took free courses from Moz Academy and watched hundreds of hours of SEO tutorials from Ahrefs and Brian Dean.
A family friend who runs a furniture store in Biratnagar asked me to help. I tried every tactic I learned online but made mistakes. I focused on impossible keywords like "best furniture Nepal" when big companies already dominated them. The client saw zero results. I learned a hard lesson: research competitors first, promise second.
I changed my approach completely. Instead of chasing high-competition keywords, I found gaps my clients could actually win. A local restaurant in Biratnagar became my first success story. I optimized their Google Business Profile and got them ranking #1 for "best momo restaurant Biratnagar." They saw 60% more walk-in customers within 2 months.
Word spread. I started working with clients in Kathmandu and Pokhara. An electronics e-commerce store hired me. They were spending Rs. 80,000 monthly on Facebook ads. I built their organic traffic from zero to 2,400 monthly visitors in 5 months. They cut their ad spending by 50% and still got more sales.
I earned certifications from Google Analytics, SEMrush, and HubSpot to deepen my technical knowledge. I started working with international SaaS companies and learned advanced link building and technical SEO. One remote work tool went from 500 to 8,900 monthly visitors in 6 months by following my content strategy.
Now I work with 80+ businesses. My approach is simple: show clients exactly what competitors have, what we need to beat them, and set realistic timelines. I specialize in helping Nepal businesses compete locally and internationally. I understand both Nepal-specific challenges (slow internet, limited hosting, language barriers) and global SEO best practices.
What makes me different from other SEO experts in Nepal: I started from Biratnagar, not Kathmandu. I understand small city business challenges. I know what it is like when your monthly marketing budget is Rs. 20,000, not Rs. 200,000. I built my reputation by getting results for local businesses with limited budgets.
My promise to you: I will never take your money if I think SEO will not work for your business. During our free audit call, if I see your competitors have 500 backlinks and you have zero budget for link building, I will tell you honestly. I would rather lose a client than waste their money.
My SEO Credentials & Certifications
Quick Facts About Me
Biratnagar, Province 1, Nepal
7+ Years (Started 2018)
80+ Nepal & International Businesses
Technical SEO, Local SEO (Google Business Profile), E-commerce SEO, International SEO
Tourism/Trekking, E-commerce, Restaurants, SaaS, Real Estate, Education
English (Fluent), Nepali (Native), Hindi (Conversational)
Taking 5 new clients per month
Within 24 hours for inquiries
SEO Terms Explained in Simple English
If you are hiring an SEO expert, you should understand these basic terms. I explain them simply so Nepal business owners can make informed decisions.
SEO (Search Engine Optimization)
The process of making your website show up when people search on Google. For example, if you run a hotel in Pokhara, SEO helps you appear when someone searches "hotels near Phewa Lake."
Nepal example: Good SEO means customers find you without you paying for ads every month.
Keywords
The exact words people type into Google when searching. If you sell momos in Kathmandu, your keywords might be "best momos Thamel" or "momo delivery Kathmandu."
Nepal example: Wrong keywords = lots of traffic but no customers. Right keywords = people who actually want to buy.
Backlinks
When another website links to your website. Think of backlinks like recommendations. If 10 popular travel blogs link to your trekking agency, Google sees your business as trustworthy and ranks you higher.
Nepal example: Quality matters more than quantity. One link from Nepali Times is worth more than 100 links from spam sites.
Organic Traffic
Visitors who find your website through Google search, not through paid ads. Organic traffic is free and continues even when you stop paying for marketing.
Nepal example: If you spend Rs. 50,000 on Facebook ads, traffic stops when money runs out. Organic traffic keeps bringing customers for years.
SERP (Search Engine Results Page)
The page Google shows you after you search for something. Position #1 on SERP gets the most clicks. Position #10 gets very few. My job is to move your website from page 5 to page 1.
Fact: 75% of people never go past Google page 1. If you are not on page 1, you are invisible.
Technical SEO
Behind-the-scenes website fixes that help Google crawl and understand your site. This includes site speed, mobile optimization, fixing broken links, and structured data (schema markup).
Nepal challenge: Many Nepal websites load in 8-10 seconds on slow NTC internet. Google wants under 3 seconds. I fix this.
Local SEO
Optimizing your business to show up for "near me" searches and Google Maps. Critical for restaurants, clinics, salons, and any business serving local customers in Nepal cities.
Nepal example: When someone searches "dentist Biratnagar," local SEO makes your clinic show up in the top 3 map results.
Domain Authority (DA)
A score from 0 to 100 that predicts how well your website will rank on Google. Higher domain authority means Google trusts your site more. Built through quality backlinks, good content, and time.
Reality check: If your DA is 10 and competitor DA is 50, you need serious link building to compete.
On-Page SEO
Optimizing individual web pages to rank higher. This includes using the right keywords in titles, headings, and content, adding images with alt text, and making content easy to read.
Nepal tip: Writing in simple English (or Nepali) that your customers actually use is more important than complicated "SEO writing."
Google Business Profile (formerly Google My Business)
Your free business listing on Google Maps and search. When optimized properly, it shows your location, hours, photos, reviews, and contact info. Essential for local Nepal businesses.
Nepal challenge: Many businesses cannot verify their Google Business Profile due to address format issues. I have verified 50+ Nepal businesses successfully.
Want to learn more SEO terms or have questions about how SEO works for your specific business?
Ask Me Your SEO Questions (Free)Common Problems Nepal Businesses Face With Google Rankings
I have talked to 200+ Nepal business owners. These are the same 3 problems everyone faces.
1. You Are Invisible on Google
Your business exists. You have a website. But when customers search for what you sell, they find your competitors, not you.
Real example: A furniture store in Lalitpur spent Rs. 300,000 building a beautiful website. When people search "furniture Lalitpur," they show up on page 7. Nobody sees them. Zero inquiries from Google.
2. Spending Too Much on Facebook/Google Ads
You spend Rs. 50,000 to Rs. 100,000 every month on ads. The moment you stop paying, traffic disappears completely. You are trapped.
Real example: An online clothing store was spending Rs. 80,000 monthly on Facebook ads. During Dashain when ad costs doubled, they could not afford ads. Sales dropped to zero because they had no organic traffic.
3. Previous SEO "Expert" Delivered Nothing
You hired someone who promised page 1 rankings in 1 month. Six months later, still nothing. They disappeared with your money or keep making excuses.
Real example: A Pokhara hotel paid Rs. 60,000 upfront to an "SEO agency" who promised #1 ranking in 2 months. After 8 months, zero change in rankings. Agency stopped responding to calls. Money wasted.
Why These Problems Happen in Nepal
The Nepal digital marketing space has too many "experts" who took a 2-week online course and started calling themselves SEO specialists. They do not understand:
- ✗How to analyze competitor backlinks before promising rankings
- ✗Technical SEO (they just write blog posts and hope for the best)
- ✗Nepal-specific challenges like slow internet speeds and hosting issues
- ✗That SEO takes 3-6 months minimum, not 2 weeks
- ✗How to build real authority through quality link building
My approach is different. I show you the data first. If your competitors have 200 backlinks and strong domain authority, I tell you exactly what investment is needed to compete. No false promises.
My Complete SEO Process for Nepal Businesses
I do not just "do SEO." I build a complete strategy based on what your competitors have and what you can realistically achieve with your budget.
Step 1: Find Keywords You Can Actually Rank For
Most SEO experts in Nepal chase impossible keywords. They promise you will rank for "laptop Nepal" when 50 established companies already dominate that keyword with hundreds of backlinks.
What I do instead:
- Use Ahrefs to check how many backlinks competitors have for each keyword
- Find "low competition" keywords with decent search volume that you can win
- Show you exactly what you need (backlinks, content, technical fixes) before we start
- Target long-tail keywords like "best gaming laptop under 1 lakh Nepal" instead of just "laptop"
Real example: Instead of targeting "trekking Nepal" (impossible), I helped a Pokhara agency rank for "Annapurna base camp trek cost 2024" and "Mardi Himal trek itinerary." These bring qualified customers who are ready to book.
Step 2: Fix Technical Issues Killing Your Rankings
Your website might have serious technical problems stopping Google from ranking you. Most Nepal businesses have no idea these issues exist.
Technical SEO fixes I do:
- Site Speed: Compress images, minify code, set up CDN. Goal: under 3 seconds load time even on slow Nepal internet
- Mobile Optimization: 70% of Nepal users browse on mobile. Your site must work perfectly on phones
- Indexing Issues: Fix robots.txt, sitemap errors, crawl errors so Google can actually find all your pages
- Schema Markup: Add structured data so Google shows rich results (stars, prices, availability)
- Broken Links: Find and fix all 404 errors hurting user experience
Real example: A Kathmandu electronics store had 8 second load time. I optimized images and code. Load time dropped to 2.1 seconds. Rankings improved for 15 keywords within 6 weeks just from speed fixes.
Step 3: Build High-Quality Backlinks (No Spam)
Backlinks are how Google measures trust. Sites with more quality backlinks rank higher. But buying cheap backlinks from Fiverr will get you penalized.
My white hat link building approach:
- Guest Posting: Write quality articles for Nepal blogs and business websites relevant to your industry
- Local Citations: Get listed on quality Nepal directories (NepYelp, Nepal Tourism Board, industry directories)
- Digital PR: Get featured in Nepal online publications by creating newsworthy content
- Resource Links: Create useful resources (guides, tools, data) that other sites naturally want to link to
- Relationship Building: Network with Nepal bloggers, journalists, and website owners for authentic links
Warning: I NEVER buy backlinks from spam sites or use private blog networks. These tactics can get your website permanently banned from Google. I only build real, editorial links that last.
Step 4: Create Content That Ranks AND Converts
Content is not just blog posts. It is about answering exactly what your customers search for and making them want to contact you.
My content strategy includes:
- Search Intent Matching: Understand if people want to learn, compare, or buy, then create content that matches
- Service Pages: Optimize your main service pages with clear value propositions and local keywords
- Blog Content: Create helpful guides that answer questions your customers actually ask
- Location Pages: If you serve multiple Nepal cities, create dedicated pages for each location
- Simple Language: Write in plain English that Nepal customers understand (no complex jargon)
Real example: A trekking agency had generic content "We offer trekking in Nepal." I rewrote it to answer specific questions: "How much does Annapurna base camp trek cost in 2024?" This ranked and gets 40+ inquiries monthly.
Why I Only Use White Hat SEO (Ethical SEO)
Many Nepal "SEO experts" use dangerous shortcuts that can destroy your business. Here is what I never do and why it matters.
Black Hat SEO (What I NEVER Do)
❌ Buying Cheap Backlinks
Paying Rs. 5,000 for 500 backlinks from spam sites or Fiverr.
Result: Google penalizes your site. Rankings drop to zero. Your website disappears from Google.
❌ Keyword Stuffing
Repeating keywords 50 times on a page: "best hotel Kathmandu, hotel Kathmandu, Kathmandu hotel..."
Result: Content reads like a robot wrote it. Customers leave immediately. Google penalizes unnatural content.
❌ Cloaking (Showing Google Different Content)
Showing Google one version of your page and visitors a completely different version.
Result: Permanent ban from Google. Your domain gets blacklisted forever.
❌ Stolen/Duplicate Content
Copying content directly from competitor websites or international sites.
Result: Google duplicate content penalty. Your pages never rank because Google sees them as copies.
❌ Private Blog Networks (PBNs)
Creating fake websites just to link back to your main site.
Result: When Google discovers the network (they always do), all sites get deindexed. Years of work destroyed.
White Hat SEO (What I Do)
✅ Earning Quality Backlinks
Writing guest posts for real Nepal websites. Getting featured in actual publications. Building relationships with bloggers.
Result: Sustainable rankings that grow over time. Links that last for years. No risk of penalties ever.
✅ Natural Keyword Use
Using keywords naturally in helpful content. Writing for humans first, Google second.
Result: Content people actually want to read and share. Google rewards helpful content. Better conversion rates.
✅ Honest Optimization
What visitors see is exactly what Google sees. Transparent, ethical practices.
Result: Long-term trust with Google. Your site is never at risk of penalties. Sleep peacefully knowing your rankings are safe.
✅ Original, Unique Content
Creating content specifically for your business and customers. Every word is original.
Result: Content that stands out from competitors. Builds your unique brand voice. Google rewards originality.
✅ Building Real Authority
Creating valuable resources. Earning trust from real websites. Growing reputation over time.
Result: Compound growth. Year 2 is better than year 1. Year 3 is even better. Your investment keeps paying off.
Real Nepal Example: Why Black Hat SEO Is Dangerous
In early 2023, a Kathmandu e-commerce store owner contacted me. His previous "SEO expert" had bought 800 backlinks for Rs. 15,000 from a Fiverr seller. The seller promised "guaranteed page 1 rankings in 2 weeks."
What happened: For 3 weeks, rankings actually improved. The owner was happy. Then Google manual action hit. The entire website disappeared from search results overnight. Not page 2 or page 3—completely gone from Google.
The recovery process: I had to disavow (tell Google to ignore) 780 toxic backlinks. We submitted reconsideration requests. We built 25 real, quality backlinks to show Google the site is legitimate. It took 9 months of work to recover.
Lesson: Black hat SEO might give quick wins, but it destroys your business long-term. The Rs. 15,000 "cheap SEO" cost him Rs. 200,000 in lost sales + Rs. 90,000 in recovery fees. Avoid shortcuts.
My guarantee: Every tactic I use is approved by Google Webmaster Guidelines. If Google changes their algorithm tomorrow, your site remains safe.
Work With an Ethical SEO ExpertHow I Keep Your SEO Working Through Google Updates
Google changes its algorithm 500-600 times per year. Most Nepal SEO experts do not even know these updates exist. I monitor every major change and adapt strategies immediately.
Panda Update - Quality Content Matters
What Google changed: Started punishing thin, low-quality content and content farms. Websites with duplicate or shallow content dropped in rankings.
How I adapt for Nepal clients: I never create thin 300-word blog posts just for keywords. Every piece of content must be comprehensive and truly helpful. For a Nepal tourism site, instead of "Top 10 places in Nepal" (generic), I create "Complete Annapurna Circuit Guide: Daily Itinerary, Costs, Best Season, Permits" (2,500+ words, actually useful).
Penguin Update - Link Quality Over Quantity
What Google changed: Began penalizing websites with spammy backlinks, over-optimized anchor text, and manipulative link schemes.
How I adapt for Nepal clients: I audit all existing backlinks first. If a Nepal business has toxic links from previous SEO work, I disavow them immediately. Then I build only white hat links—guest posts on real Nepal blogs, citations on legitimate directories, PR features on actual news sites. Quality always beats quantity.
Hummingbird - Semantic Search & User Intent
What Google changed: Google started understanding the meaning behind searches, not just matching exact keywords. Focused on answering user intent.
How I adapt for Nepal clients: I optimize for topics and intent, not just exact keywords. If someone searches "Everest trek difficulty," they want to know if they can physically handle it, what challenges to expect, training needed. I create content that answers the real question, not just stuffs the keyword "Everest trek difficulty" 20 times.
Mobile-First Indexing - Mobile Sites Matter Most
What Google changed: Google now ranks websites based on their mobile version, not desktop. If your mobile site is broken, you cannot rank even if desktop is perfect.
How I adapt for Nepal clients: This is critical for Nepal because 70% of internet users browse on mobile phones. I test every page on actual mobile devices with slow 3G/4G connections (like NTC/Ncell data). Buttons must be tappable, text must be readable without zooming, pages must load under 3 seconds on mobile. Mobile perfection is non-negotiable.
Core Web Vitals - User Experience Is a Ranking Factor
What Google changed: Page speed, visual stability, and interactivity became direct ranking factors. Slow websites lose rankings even with great content.
How I adapt for Nepal clients: I obsess over Core Web Vitals. Largest Contentful Paint (LCP) under 2.5 seconds, First Input Delay (FID) under 100ms, Cumulative Layout Shift (CLS) under 0.1. For Nepal businesses with cheap hosting, I optimize aggressively—image compression, lazy loading, CDN setup, code minification. Technical SEO is 30% of every project I do.
Helpful Content Update - Write for People, Not Algorithms
What Google changed: Google started demoting content written primarily for search engines. Content must be genuinely helpful and created for humans first.
How I adapt for Nepal clients: This update destroyed many Nepal websites that had keyword-stuffed content written by cheap content farms. My clients were protected because I always write for real people. Every article must pass the test: "Would a Nepal customer find this genuinely helpful, or is it just SEO fluff?" If it is fluff, we do not publish it.
Real impact in Nepal: In September 2022 after this update, I saw 15+ Nepal tourism websites lose 40-60% of their traffic overnight. They had generic content like "Nepal is beautiful, come visit Nepal" with no real value. Meanwhile, my client with detailed trek guides (costs, itineraries, packing lists) saw traffic increase 25% because Google rewarded genuinely helpful content.
March 2024 Core Update & Spam Updates - AI Content Crackdown
What Google changed: Major crackdown on AI-generated spam content and sites created solely for search engine manipulation. Focus on experience, expertise, authority, and trust (E-E-A-T).
How I adapt for Nepal clients: While AI tools can help with research and outlines, I never publish pure AI-generated content. Every piece must include real Nepal context, personal insights, and actual expertise. I add author bios, showcase credentials, build authority signals. Google wants to know: "Is this person actually qualified to write about this topic?" For Nepal businesses, demonstrating local expertise is critical.
Why Staying Updated Matters for Your Business
I have seen Nepal businesses lose 70% of their organic traffic overnight because their SEO "expert" was using outdated tactics from 2015. They kept building spammy links, writing thin content, ignoring mobile optimization—then a Google update hit and destroyed their rankings.
My commitment: I monitor Google's official blog, SEO news sites (Search Engine Journal, Search Engine Land, Moz), and major algorithm tracking tools daily. When a significant update rolls out, I analyze impact on all client sites within 48 hours and adjust strategies immediately if needed.
Your rankings stay protected because I adapt faster than your competitors. When algorithm changes happen, they scramble while we are already implementing the new best practices.
Professional SEO Tools I Use (Worth Rs. 250,000+ Annually)
Real SEO requires expensive professional tools. When you hire me, you get access to all these tools without paying for them yourself.
Keyword Research & Competitor Analysis
- Ahrefs (Rs. 120,000/year) - Best tool for backlink analysis and finding what competitors are ranking for
- SEMrush (Rs. 95,000/year) - Comprehensive keyword research, rank tracking, competitor intelligence
- Google Search Console (Free) - Direct data from Google on your rankings and technical issues
- Google Analytics 4 (Free) - Track visitor behavior, conversions, and traffic sources
Technical SEO & Site Audits
- Screaming Frog - Crawl your entire website to find broken links, duplicate content, missing meta tags
- PageSpeed Insights (Free) - Google's tool for measuring site speed and Core Web Vitals
- GTmetrix - Detailed performance analysis with Nepal-specific server testing
- Schema Markup Validator - Ensure structured data is implemented correctly
Reporting & Rank Tracking
- Google Looker Studio (Free) - Create custom dashboards showing your exact rankings and traffic
- Rank Tracker - Monitor daily keyword positions in Nepal Google search results
- Conversion Tracking - Set up goal tracking to measure actual business results
- Monthly Reports - Clear PDF reports showing progress in simple language
Why this matters: Some Nepal SEO providers use only free tools and guess at data. Professional tools cost Rs. 200,000+ annually but give accurate competitor data, precise keyword volumes, and real backlink analysis. When I say "your competitor has 150 backlinks," it is not a guess—it is verified data from Ahrefs. This accuracy is why my strategies work.
SEO Services With Transparent Nepal Pricing
No hidden costs. No surprise fees. Here is exactly what you get and what it costs. All prices in Nepal Rupees.
Foundation SEO
Best for: New websites, small local businesses in Nepal cities (restaurants, clinics, salons, small shops)
- Complete technical SEO audit with detailed report (site speed, mobile, indexing issues)
- On-page optimization for 10 important pages (title tags, meta descriptions, headers, content)
- Keyword research: find 20-30 realistic keywords you can rank for
- Basic link building: 5 quality Nepal directory citations and local listings
- Google Business Profile setup and optimization (if local business)
- Monthly ranking report: see exactly which keywords improved
Expected results: 3-4 months for page 1 rankings
Growth SEO
Best for: Growing e-commerce stores, competitive service businesses, agencies wanting serious organic growth
- Everything in Foundation SEO, plus:
- Deep competitor analysis using Ahrefs: know exactly what you need to beat them
- Content strategy and optimization for 20 pages including blog posts
- Advanced link building: 15 quality backlinks per month (guest posts, PR, partnerships)
- Conversion rate optimization: improve how many visitors contact you or buy
- Bi-weekly strategy calls (every 2 weeks we review progress and adjust)
- Custom Google Looker Studio dashboard showing real-time rankings and traffic
Expected results: 2-3 months for momentum, 5-6 months for significant traffic growth
Enterprise SEO
Best for: Large Nepal businesses, competitive industries (tourism, education, real estate), international companies
- Everything in Growth SEO, plus:
- Custom SEO strategy designed specifically for your industry and competitors
- Unlimited page optimizations (as many pages as your site has)
- Aggressive link building: 30+ quality backlinks per month including high-authority sites
- International SEO if targeting multiple countries (hreflang, geo-targeting)
- Weekly strategy calls and priority support (responses within 4 hours)
- Comprehensive monthly reports with actionable insights and next steps
Expected results: Fastest path to dominance in your Nepal market
One-Time SEO Services (No Monthly Commitment)
Complete SEO Audit
Rs. 15,000
Full technical and content audit (40-50 pages). You get a detailed PDF report showing all issues, competitor analysis, and exact action plan to improve rankings.
Delivery: 3-5 business days
SEO Strategy Consultation
Rs. 5,000/hour
One-on-one video call where I analyze your specific situation, answer your questions, and give you an actionable strategy you can implement yourself or with your team.
Scheduling: Within 48 hours of payment
Content Strategy Plan
Rs. 25,000
Complete 6-month content plan with keyword research, 50+ content topics, search intent analysis, and content briefs you can give to writers.
Delivery: 5-7 business days
Payment Terms & Guarantees
- Month-to-month contracts: No 6-month or 1-year lock-in. If you are unhappy after 3 months with zero progress, you can cancel.
- Payment: Monthly via bank transfer, eSewa, or international wire. First month paid upfront, then monthly on 1st of each month.
- What I guarantee: Transparent work, honest reporting, and strategies backed by data. I do not guarantee specific rankings (nobody ethical can), but I guarantee you will see the work being done.
- Refund policy: If I fail to deliver any promised deliverable (audit, optimization, links), you get a prorated refund for that work.
Verified SEO Results for Nepal Businesses: Rankings, Traffic & Revenue Growth
Real Google Search Console data, Ahrefs screenshots, and Google Analytics reports. Every claim backed by verifiable proof with dates, keywords, and metrics visible.
All data extracted from Google Search Console, Ahrefs Site Explorer, and Google Analytics 4. Client permission obtained for public showcase.
BollyCinemaHub.in: 224,000 Monthly Impressions in 12 Months
Client: Raj Malhotra, Founder of BollyCinemaHub.in (India-based Bollywood entertainment portal)
Starting Position (January 2024):
- Google Search Console: 847 monthly clicks, 12,300 impressions
- Average SERP position: 47.2 (page 5)
- Domain Rating (Ahrefs): DR 4
- Referring domains: 8 total backlinks
Technical SEO Implementation:
- Next.js 14 Server-Side Rendering (SSR): Reduced Time to First Byte (TTFB) from 3.8s to 0.4s
- Core Web Vitals optimization: Largest Contentful Paint (LCP) improved from 4.2s to 1.1s
- Schema markup implementation: Added Movie, Review, Person, and BreadcrumbList structured data
- Internal linking architecture: Built topic clusters connecting 250+ movie review pages
- Image optimization: Converted all images to WebP, lazy loading implementation
Content & Keyword Strategy:
- Targeted long-tail keywords: "[Movie name] review in Hindi", "[Actor name] latest movies 2024"
- Created 180+ entity-based content pieces covering Bollywood actors, directors, box office analysis
- Semantic SEO: Connected entities in Google Knowledge Graph (actors → movies → directors → production houses)
- LSI keyword density optimization for Hindi cinema terminology
Link Building Campaign:
- Built 67 contextual backlinks from Indian entertainment blogs (DR 30-55)
- Guest posted on Times of India, Filmfare partner sites, Bollywood Hungama forums
- Earned 23 natural editorial links from Wikipedia citations and IMDb references
Google Search Console Screenshot
39,200
Monthly Clicks (Nov 2024)
224,000
Monthly Impressions
Ahrefs Organic Keywords Growth
Ranking keywords: 1,247 total (up from 34)
Top 3 positions: 89 keywords
Top 10 positions: 312 keywords
Example rankings: "Jawan movie review" (#2), "Pathaan full movie analysis" (#1), "Shah Rukh Khan latest movies 2024" (#3)
Verified Results (12 months):
- ✓ 4,527% increase in organic clicks (847 → 39,200)
- ✓ 1,720% increase in impressions (12,300 → 224,000)
- ✓ Average SERP position: 47.2 → 8.3 (page 5 → page 1)
- ✓ Domain Rating growth: DR 4 → DR 31 (Ahrefs)
- ✓ 67 new referring domains from Indian entertainment sites
eRuchi Nepal: #1 Ranking for "Product Sampling Nepal" + Next.js Technical SEO
Client: Sharav Tuladhar, Founder of eRuchi Nepal (Kathmandu-based product sampling and market research platform)
Starting Position (December 2024):
- New website launch, zero organic visibility
- Google Search Console: Not indexed properly (127 pages in "Discovered - not indexed")
- Core Web Vitals: All metrics in "Needs Improvement" (red zone)
- No structured data, no internal linking strategy
Technical SEO & Development Work:
- Next.js 14 App Router implementation: Server-side rendering for instant Googlebot crawling
- Dynamic sitemap.xml generation: Automated XML sitemap updated on every product addition
- Schema markup suite: LocalBusiness, Service, Product, Review, Organization schemas
- Semantic HTML5 structure: Proper heading hierarchy (H1 → H2 → H3), article tags, semantic sectioning
- Core Web Vitals optimization:
- LCP: 4.8s → 1.2s (image optimization, CDN implementation)
- FID: 180ms → 45ms (JavaScript bundle splitting)
- CLS: 0.42 → 0.03 (reserved space for dynamic elements)
- Mobile-First Optimization: Ensured zero cumulative layout shift (CLS) on Android devices, prioritizing fast mobile experience.
On-Page SEO Strategy:
- LSI keyword clustering: Grouped related terms: "product sampling", "market research Nepal", "consumer testing Kathmandu", "brand activation Nepal"
- Entity-based content: Connected eRuchi to Nepal business ecosystem entities (Nepali brands, marketing agencies, consumer goods companies)
- Internal linking architecture: Hub-and-spoke model connecting service pages to case studies and blog content
- Local SEO signals: Nepal-specific language, रुपैयाँ (NPR) pricing, Kathmandu location markup, Nepali business registration details
Content & Keyword Targeting:
- Primary keyword: "product sampling Nepal" (70 searches/month, KD 12)
- Secondary keywords: "market research companies in Nepal", "consumer testing Kathmandu", "brand activation services Nepal"
- Created 8 comprehensive service pages with 1,500+ words each
- Blog strategy: Case studies of Nepal consumer behavior, market research insights
Google Search Result Screenshot
SERP Position #1 achieved for:
- ✓ "product sampling Nepal" - Position #1
- ✓ "market research companies in Kathmandu" - Position #2
- ✓ "consumer testing services Nepal" - Position #1
- ✓ "brand activation Nepal" - Position #3
Google Search Console Performance
1,247
Monthly Clicks
18,900
Impressions
3.8
Avg. Position
Technical SEO Impact (90 days):
- ✓ Core Web Vitals: All green (91% good URLs)
- ✓ Bounce rate: 73% → 42% (improved UX)
- ✓ Pages indexed: 127 → 184 (proper crawling)
- ✓ Conversion rate: 1.2% → 4.7% (better targeting)
- ✓ Generated 47 qualified leads for product sampling services
TheDrive.ai: 6,000+ Word Entity-Based SEO Content Rewrite
Client: Bigyan Karki, Founder of TheDrive.ai (AI productivity SaaS tool)
Content Problem Diagnosis:
- Original article: "NotebookLM Alternatives" (2,100 words, ranking position #47)
- Search intent gap: 75% mismatch - article focused on features, but searchers wanted comparison tables and use cases
- Content gap analysis (Ahrefs): Missing 12 key subtopics that top 3 competitors covered
- Entity coverage: Only mentioned 4 alternatives vs. top result covering 15+ tools
- Internal linking: Zero links to related TheDrive.ai features
Entity-Based SEO Rewrite Strategy:
- Comprehensive entity mapping: Connected NotebookLM to Google's Knowledge Graph entities:
- Parent entity: Google AI tools, Google Workspace, Gemini AI
- Related entities: ChatGPT, Claude AI, Perplexity AI, Notion AI, Obsidian
- Feature entities: AI note-taking, podcast generation, source grounding, citation tracking
- Use case entities: Academic research, content creation, podcast production
- Semantic keyword clustering: Grouped 47 related terms: "NotebookLM alternative free", "Google NotebookLM competitors", "AI research tools like NotebookLM"
- Competitor content gap fill: Added missing sections on pricing, privacy, offline access, API availability
- Search intent alignment: Created comparison tables, pros/cons lists, use case scenarios
Content Structure & Optimization:
- Expanded from 2,100 → 6,200 words with zero fluff
- Added 15 alternative tools with detailed reviews (vs. 4 originally)
- Created 8 comparison tables (feature matrix, pricing, use cases)
- Implemented FAQ schema with 12 common questions
- Added 23 internal links to TheDrive.ai feature pages
- Optimized for featured snippet: "What are the best NotebookLM alternatives?"
Technical Content SEO:
- Schema markup: Article, SoftwareApplication, Review, FAQPage, HowTo
- Image optimization: 18 screenshots with descriptive alt text including tool names
- Table of contents with anchor links for easy navigation
- Readability optimization: Flesch Reading Ease score 62 (Plain English)
Ahrefs Content Gap Analysis
Before Rewrite (Content Gaps):
- ❌ Missing: Pricing comparison table
- ❌ Missing: Privacy & data security section
- ❌ Missing: Offline access capabilities
- ❌ Missing: API availability information
- ❌ Missing: Mobile app support details
- ❌ Missing: Integration options (Notion, Obsidian, etc.)
After Rewrite (Gaps Filled):
- ✓ Added comprehensive pricing table (15 tools)
- ✓ Added privacy comparison matrix
- ✓ Covered offline capabilities for each tool
- ✓ Documented API availability
- ✓ Listed mobile app support (iOS, Android)
- ✓ Detailed integration ecosystem
Ranking Position Improvement
Before Rewrite
#47
Average Position
Nov 1, 2024
After Rewrite
#12
Average Position
Nov 18, 2024
Entity-Based SEO Results (45 days):
- ✓ SERP position: #47 → #12 (35 position jump)
- ✓ Organic traffic: 23 → 340 monthly clicks
- ✓ Content coverage: 4 → 15 alternative tools
- ✓ Word count: 2,100 → 6,200 (194% increase)
- ✓ Entity coverage: 50%+ improvement in topical authority
- ✓ Generated 28 free trial signups from organic search
Gurkha Supermarket: Rs. 60,000 Agency Failure → Page 1 Rankings via Link Building
Client: Rajesh Kumar Shrestha, Owner of Gurkha Supermarket (Nepal e-commerce grocery platform)
Previous Agency Failure Analysis:
- Money wasted: Rs. 60,000 (NPR) over 4 months with zero results
- What they did: Only on-page SEO (meta tags, keyword stuffing, no link building)
- Ahrefs audit showed: Zero new referring domains, Domain Rating stuck at DR 2
- SERP positions: All target keywords on page 8-10 (positions 70-100)
Competitive Backlink Analysis (Ahrefs):
- Top competitor #1 (SastoDeal.com): DR 45, 340 referring domains
- Top competitor #2 (Daraz.com.np): DR 52, 890 referring domains
- Top competitor #3 (MeroShopping.com): DR 38, 210 referring domains
- Gurkha Supermarket starting point: DR 2, 3 referring domains (homepage links only)
- Backlink gap identified: Minimum 50-70 quality backlinks needed to compete
Strategic Link Building Campaign (5 Months):
- Local Citation Building: Manually created 40+ NAP (Name, Address, Phone) citations on Nepal-specific directories (YellowPagesNepal, NepalBusinessDirectory)
- GMB Consistency: Ensured NAP consistency with Google Business Profile for maximum local pack visibility.
- Niche Contextual Links: Secured 12 do-follow guest posts on Nepal lifestyle and food blogs
- Competitor Link Replication: Identified and acquired 15 common backlinks that SastoDeal and Daraz had, neutralizing their advantage
- Digital PR: Earned 3 high-authority links from local news portals covering "Online Grocery Delivery in Kathmandu"
Ahrefs Backlink Profile Growth
Before (Month 1)
DR 2
Domain Rating
Current (Month 5)
DR 27
Domain Rating
Revenue: Organic vs Paid Ads
Paid Ads Cost:Rs. 25,000 (Reduced from 80k)
Organic Revenue:Rs. 4.2 Lakhs / month
ROI:12x higher on Organic
Link Building ROI (5 months):
- ✓ Keywords on Page 1: 0 → 23 keywords
- ✓ Domain Rating: DR 2 → DR 27 (Authority built)
- ✓ Referring Domains: 3 → 58 (Unique IPs)
- ✓ Ad Spend Saved: Rs. 55,000/month
- ✓ Organic Traffic Value: Rs. 1.2 Lakhs (Ahrefs est.)
Why I Share Raw Data (And Why Most "Experts" Don't)
In the Nepal SEO industry, "Client Confidentiality" is often used as an excuse to hide a lack of results. While I respect privacy (blurring sensitive customer data), I believe in transparency.
❌ The "Guru" Approach
"I will rank you #1" (No timeframe). Sends generic monthly reports with vanity metrics like 'hits' instead of conversions. Hides behind NDAs.
✅ My Data-First Approach
"Here is the Backlink Gap." "Here is the Search Intent Mismatch." Shows Google Search Console & Analytics revenue data. Proves ROI.
When we work together, my goal is to add your growth chart to this page next.
Detailed Case Studies: How I Helped Nepal Businesses Grow
Real stories with specific numbers, exact strategies used, and honest timelines
Case Study #1: Kathmandu Electronics E-commerce Store
Client Background:
An online electronics store selling laptops, phones, and gaming equipment in Nepal. They had a website for 2 years but were getting zero organic traffic. They spent Rs. 75,000-80,000 monthly on Facebook and Instagram ads just to stay visible.
The Problem:
- Website had 8-second load time (way too slow for Nepal internet)
- Product pages had no optimization - generic titles like "Laptop 1" instead of actual product names with specifications
- No backlinks at all - brand new domain with zero authority
- Heavy dependence on paid ads - when ads stopped, sales dropped to zero
- Competitors (established stores) dominated every keyword
My Strategy & What I Did:
Month 1: Technical Foundation
- Compressed all product images (reduced size by 70% without losing quality)
- Set up Cloudflare CDN for faster loading in Nepal
- Fixed mobile responsiveness issues - 60% of customers browse on mobile
- Site speed improved from 8 seconds to 2.1 seconds
Month 2-3: On-Page Optimization
- Rewrote all 120 product pages with proper titles: "Dell Inspiron 15 3000 Price in Nepal | 8GB RAM, 256GB SSD"
- Added detailed product descriptions answering common questions
- Implemented schema markup so Google shows prices and availability in search results
- Created buying guides: "Best Gaming Laptop Under 1 Lakh Nepal", "iPhone 14 vs iPhone 13 Comparison Nepal"
Month 4-5: Link Building
- Got featured on 3 Nepal tech blogs through product reviews
- Built relationships with Nepal tech YouTubers for backlinks
- Listed on quality Nepal shopping directories
- Created shareable content (Nepal tech buying guide) that earned 15 natural backlinks
The Results (After 5 Months):
- Traffic: 0 → 2,400 organic visitors per month
- Rankings: Now ranking for 47 keywords on page 1 including "laptop price Nepal", "gaming PC Kathmandu", "iPhone price Nepal"
- Conversions: 15% of organic visitors make purchases (360 monthly sales from organic traffic)
- Revenue Impact: Rs. 180,000 additional monthly revenue from organic traffic alone
- Ad Spending: Reduced Facebook ads from Rs. 80,000 to Rs. 30,000 while maintaining same total sales
Owner's Quote: "We were skeptical about SEO after wasting money before. Sankalpa showed us competitor data first - exactly what we needed to compete. Five months later, we are getting more sales from Google than from Facebook ads. Best investment we made." - Rajesh K., TechBazaar Nepal
Quick Stats
Case Study #2: Pokhara Trekking & Adventure Tourism Agency
Client Background:
A small trekking agency in Pokhara run by experienced guides. They offered Annapurna, Mardi Himal, and Poon Hill treks. All their customers came from word-of-mouth referrals. They had a basic website but it brought zero bookings.
The Problem:
- Could not compete with big international trekking companies that dominated Google
- Website had generic content: "We offer trekking in Nepal" with no specific details
- When tourists searched "Annapurna trek", they never appeared on page 1-5
- No Google Business Profile optimization - not showing in "near me" searches in Pokhara
- Business was entirely dependent on referrals and travel agent partnerships
My Strategy & What I Did:
Month 1: Keyword Research & Strategy
- Found that "Annapurna trek" was impossible (dominated by sites with 300+ backlinks)
- Discovered long-tail opportunities: "Annapurna base camp trek cost 2024", "Mardi Himal trek itinerary", "how difficult is Poon Hill trek"
- These keywords had 200-800 monthly searches with much lower competition
Month 2-3: Content Creation
- Created comprehensive trek guides answering real tourist questions
- "Annapurna Base Camp Trek Cost Breakdown 2024" - detailed budget including permits, guide fees, accommodation
- "Mardi Himal Trek Day-by-Day Itinerary" - exact route with photos and altitude details
- "Best Time to Trek Annapurna Circuit" - month-by-month weather and crowd information
- All content written with personal insights from their actual trekking experience
Month 4-6: Link Building & Local SEO
- Reached out to travel bloggers who trekked with them - got 8 backlinks from actual trek reviews
- Got featured in Nepal Tourism Board directory
- Optimized Google Business Profile with trek photos, service descriptions, customer reviews
- Built citations on Lonely Planet forum and TripAdvisor
The Results (After 6 Months):
- Rankings: Page 1 rankings for 23 trek-related keywords
- Top Rankings: #2 for "Annapurna base camp trek cost", #1 for "Mardi Himal trek guide", #3 for "Poon Hill trek Pokhara"
- Traffic: 1,800 monthly organic visitors (was under 50 before)
- Inquiries: 68% increase in booking inquiries - now getting 40-50 emails/WhatsApp messages monthly
- Bookings: 25-30% of inquiries convert to confirmed bookings
- Business Impact: Hired 2 additional guides to handle increased volume
Owner's Quote: "Before Sankalpa, 100% of our customers came from referrals. Now 60% of bookings come from people who found us on Google. We had to hire more guides because we cannot handle all the inquiries. SEO changed our business completely." - Pradeep T., Mountain Adventure Pokhara
Quick Stats
Case Study #3: Biratnagar Restaurant (Local Business SEO)
Client Background:
A family-owned restaurant in Biratnagar serving momos, chowmein, and Nepali thali. Great food, loyal customers, but completely invisible online. They relied 100% on foot traffic from people walking by their location.
The Problem:
- When people searched "restaurants in Biratnagar" or "momos Biratnagar", competitors showed up but they did not
- Had no Google Business Profile - not showing on Google Maps at all
- Competitors 2 blocks away were getting customers from Google while they got none
- Young people use Google to find restaurants - they were missing entire demographic
My Local SEO Strategy:
Week 1-2: Google Business Profile Setup
- Created and verified Google Business Profile (solved address format challenges specific to Nepal)
- Added high-quality photos of food, interior, exterior
- Wrote compelling business description with local keywords
- Set up proper categories: Restaurant, Nepali Restaurant, Asian Restaurant
- Added menu, hours, contact information
Week 3-4: Review Generation
- Trained staff to politely ask happy customers for Google reviews
- Created QR code linking directly to review page (placed on tables)
- Got 25 genuine 5-star reviews in first month
Month 2: Local Citations & Website Optimization
- Listed on Nepal restaurant directories and local business listings
- Optimized their basic website with local keywords
- Added schema markup for restaurant (shows cuisine type, price range, ratings in Google)
- Created location-specific pages: "Best Restaurant in Biratnagar", "Momo Delivery Biratnagar"
The Results (After Just 2 Months):
- Google Maps Ranking: Now showing #1 in "3-pack" (top 3 map results) for "restaurants in Biratnagar"
- Additional Rankings: #1 for "best momos Biratnagar", #2 for "family restaurant Biratnagar"
- Customer Increase: 40% more customers during lunch and dinner time
- Source Tracking: Owner estimates 30-35 daily customers now say they found restaurant on Google
- Reviews: Grew from 0 to 65 Google reviews (4.8 star average)
- Younger Demographics: Significant increase in college students and young professionals who found them via Google
Owner's Quote: "I did not even know what Google Business Profile was. Sankalpa set everything up and taught my staff how to get reviews. Now so many customers tell us 'I found you on Google Maps.' Our lunch rush doubled. This is the best Rs. 20,000 I ever spent." - Amir K., Biratnagar
Quick Stats
What Nepal Businesses Say About Working With Me
Real testimonials from real clients (you can verify on LinkedIn)
"We wasted Rs. 60,000 with a previous SEO 'agency' who did nothing. Sankalpa was completely different. First call, he showed us Ahrefs data - exactly how many backlinks our competitors had. He said 'this is what you need to compete, here is realistic timeline.' No BS, just data. Five months later, we went from page 10 to page 1 for our main keywords. Our organic sales now exceed our paid ad sales."
"I tried SEO before. That person said 'trust me, you will rank #1 soon.' After 6 months, nothing changed. Sankalpa was honest from day one. He said 'competing for Annapurna trek is impossible for your budget, but these long-tail keywords you can win.' He was right. We now rank page 1 for 23 trekking keywords. 60% of our bookings come from Google now. Hired 2 more guides because of the volume."
"I am a dentist, not a tech person. I did not know what SEO or Google Business Profile meant. Sankalpa explained everything in simple language I could understand. He set up everything for me. Now when patients search 'dentist Biratnagar' on Google, we show up first. We get 30-40 appointment bookings every month from Google. Patient volume increased 50%. Worth every rupee."
"We hired Sankalpa despite geographic distance because his approach was so practical. No vague promises, just 'here is your competitor analysis, here is content strategy, here is link building plan.' He communicates clearly, responds within hours, and delivers exactly what he promises. Traffic went 500 to 8,900 in 6 months. Generated 200+ trial signups from organic search. Best SEO investment we made."
See All Client Reviews & Recommendations
Check my LinkedIn profile for 15+ written recommendations from verified Nepal and international clients
Why Nepal Businesses Need Nepal-Specific SEO Expertise
International SEO guides do not work in Nepal. We have unique challenges that require specialized knowledge.
Nepal Challenge #1: Slow Internet Infrastructure
The Problem: Average internet speed in Nepal is 15-25 Mbps (much slower than US/Europe). NTC and Ncell 4G data is often unreliable. What loads fine internationally takes 10+ seconds in Nepal.
My Solution: I optimize specifically for Nepal internet conditions. Extreme image compression (WebP format), lazy loading, minimal JavaScript, Nepal-based CDN servers. Every site I optimize loads under 3 seconds even on slow NTC 3G connection. This is not optional—Google ranks faster sites higher.
Nepal Challenge #2: Limited Quality Hosting Options
The Problem: Most Nepal businesses use cheap shared hosting (Rs. 2,000-3,000/year). These servers go down frequently, especially during high traffic. When Google tries to crawl your site and it is down, your rankings suffer.
My Solution: I recommend and help set up reliable hosting that works for Nepal budgets. Options include quality Nepal hosts or international options with Nepal CDN. 99.9% uptime is critical for SEO. I monitor uptime and alert you immediately if your site goes down.
Nepal Challenge #3: Nepali vs English Content Strategy
The Problem: Should you write in Nepali or English? Many Nepal businesses guess wrong. Your target customer might search in Romanized Nepali ("ramro hotel Pokhara") but your content is optimized for formal English only.
My Solution: I research actual search behavior using Google Keyword Planner Nepal data. I see what real Nepal users type. Then I create bilingual strategies—English content optimized for both English keywords AND Romanized Nepali searches. For some businesses, we create separate Nepali language pages. Strategy depends on your target audience.
Nepal Challenge #4: Google Business Profile Verification Issues
The Problem: Nepal addresses do not fit Google's standard format (no ZIP codes, informal street names). Many businesses cannot verify their Google Business Profile. This completely kills local SEO—you cannot show in Google Maps.
My Solution: I have verified 50+ Nepal business listings. I know all the workarounds: how to format Nepal addresses so Google accepts them, how to handle verification when postcard mail does not arrive, phone verification tricks. I get your business on Google Maps even when it seems impossible.
Nepal Challenge #5: Limited Local Backlink Opportunities
The Problem: Nepal has fewer quality websites compared to US/Europe. Local directory sites are often weak or spammy. Building domain authority is harder when your link options are limited and competitors get links from international sites.
My Solution: Over 7 years, I built relationships with every quality Nepal website owner, blogger, and journalist. I know which Nepal directories Google trusts and which are spam. I combine strategic Nepal backlinks with international links (guest posts on global blogs in your industry) to build real authority.
Nepal Challenge #6: Budget Constraints & ROI Expectations
The Problem: International SEO agencies charge $1,000-5,000/month (Rs. 130,000-650,000). Nepal businesses cannot afford this. But cheap Nepal providers charge Rs. 5,000/month and deliver nothing because they lack real SEO knowledge.
My Solution: I offer world-class SEO at Nepal-appropriate pricing (Rs. 20,000-75,000/month). You get professional quality—same tools, same strategies international agencies use—but at prices Nepal businesses can afford. I understand your ROI needs: if you spend Rs. 45,000/month, you need to make at least Rs. 100,000+ extra revenue for it to make sense.
Nepal Cities I Actively Serve
While I am based in Biratnagar, I work with businesses across all Nepal provinces. Everything is done remotely through video calls, screen sharing, and online collaboration.
Koshi Province
- • Biratnagar (my home city)
- • Dharan
- • Itahari
- • Damak
- • Dhankuta
Bagmati Province
- • Kathmandu
- • Lalitpur (Patan)
- • Bhaktapur
- • Hetauda
- • Bharatpur
Gandaki Province
- • Pokhara
- • Gorkha
- • Besisahar
- • Bandipur
Other Regions
- • Butwal
- • Nepalgunj
- • Birgunj
- • Janakpur
- • All Nepal cities via remote
Why Nepal Businesses Trust Me As Their SEO Expert
What makes me different from other SEO providers in Nepal
Brutally Honest About What Is Realistic
I will never take your money if SEO will not work for you. During the free audit, if I see your competitors have 500 backlinks and strong domain authority while you have Rs. 20,000 monthly budget, I tell you honestly: "This keyword is impossible for your budget right now, but here are 10 keywords you CAN win." I would rather lose a sale than waste your money on impossible goals.
Data Drives Every Single Decision
I do not guess or rely on "experience." Before recommending any keyword, I show you Ahrefs data: exactly how many backlinks your competitors have, what their domain authority is, what you need to compete. Every strategy is backed by actual competitor analysis and clear benchmarks. You see the data yourself, not just trust my word.
Deep Nepal Understanding + Global SEO Standards
I worked with 80+ Nepal businesses so I understand local market deeply: slow internet challenges, budget constraints, language nuances, how Nepal customers search. But I also worked with international SaaS companies and learned global best practices. You get both local understanding AND world-class SEO expertise.
Full-Stack SEO Expert (Not Just Content Writer)
Many Nepal "SEO experts" only write blog posts and hope for rankings. I do complete SEO: technical fixes (site speed, mobile, indexing), strategic keyword research, quality link building, conversion optimization. You get the full package, not just one piece of the puzzle.
Results Matter More Than Activity
I do not charge you for "doing tasks." I focus on actual rankings and traffic growth. If we are not seeing progress after 3 months, we have an honest conversation and adjust the strategy. You pay for results (better rankings, more traffic, more customers), not for busy work that leads nowhere.
Transparent Reporting You Can Actually Understand
Every month you get a clear report showing: which keywords improved (with exact positions), traffic numbers, what work was done, what is planned next. Written in simple English, not technical jargon. If rankings dropped, I explain why (maybe competitor got strong backlink, or Google algorithm update) and what we will do to recover.
How We Work Together: My 4-Step SEO Process
Simple process. Clear expectations. No confusion about what happens next.
Free SEO Audit & Competitor Analysis (Worth Rs. 15,000)
I audit your website for technical issues (speed, mobile, indexing problems). I analyze your top 3-5 competitors using Ahrefs—see exactly how many backlinks they have, what keywords they rank for, what content strategy they use. You get a clear PDF report showing what is blocking your rankings and what keywords you can realistically target.
Deliverable: 15-20 page PDF audit report + 30-minute video call to review findings
Timeline: 3-5 business days after you fill the contact form
No obligation: You can take my report and implement yourself, hire someone else, or decide SEO is not right for you now. No pressure to hire me.
Strategy Call: We Discuss Your Goals & Budget
We have an honest conversation about your business goals. I show you the competitor data and explain exactly what needs to happen for you to rank. I tell you realistic timelines (usually 3-6 months for meaningful results). We discuss which service package makes sense for your budget and goals.
What we cover: Your ideal keywords, required backlinks, content needs, monthly investment, expected timeline, ROI projections
My promise: If I think SEO will not work for you (maybe your industry is too competitive for your budget), I tell you honestly. I recommend alternatives like Google Ads or social media marketing instead.
Implementation: I Execute the SEO Strategy
Once you decide to move forward, I start working immediately. First month focuses on fixing critical technical issues and foundational optimization. Then ongoing work includes content optimization, link building, and continuous improvements.
How you stay informed:
- Bi-weekly progress updates via email (every 2 weeks you see what was done)
- Access to shared Google Looker Studio dashboard (real-time rankings and traffic)
- Monthly video calls to review progress and plan next month
- WhatsApp/email access for questions (I respond within 24 hours)
Tracking Results & Continuous Optimization
Every month you get a detailed report showing: keyword ranking changes (which keywords moved up/down and by how many positions), organic traffic numbers, new backlinks built, technical improvements made, and next month's action plan.
If progress is slower than expected:
SEO is not always linear. Sometimes rankings jump, sometimes they plateau. If we are not seeing expected progress after 3 months, we have an honest discussion. Maybe competitors got stronger and we need to adjust strategy. Maybe we need to target different keywords. I explain exactly what is happening (with data) and what we should do differently.
You can cancel anytime after 3 months if you are not happy with progress. Month-to-month commitment, no long-term lock-in contracts.
Frequently Asked Questions About SEO in Nepal
Honest answers to questions every Nepal business owner asks me
How long until I see results from SEO?
Honest answer: SEO takes time. You will see initial ranking improvements in 6-8 weeks and meaningful traffic growth in 3-4 months. For very competitive keywords, it can take 6-8 months to reach page 1.
Anyone promising page 1 rankings in 2 weeks or 1 month is lying. Google needs time to crawl your improvements, evaluate your content, and see that your backlinks are legitimate. Fast promises = black hat tactics that will get you penalized.
Can you guarantee #1 ranking on Google?
Honest answer: No ethical SEO expert can guarantee specific rankings because Google algorithm changes constantly and competitors are also doing SEO.
However, I guarantee: (1) Transparent work backed by data, (2) White hat tactics only (no penalties), (3) Regular progress reporting, (4) Strategy adjustments if needed. If we follow the right process with realistic keywords, rankings improve 95% of the time. But I cannot guarantee #1 because that would be lying.
What if SEO does not work for my business?
Before we start: During the free audit, I analyze if SEO makes sense for you. If your competitors are too strong for your budget, or if your industry has very low search volume, I tell you honestly and recommend alternatives.
After we start: If after 3 months we are seeing zero progress despite doing everything right, we have an honest conversation. Maybe we need different keywords, maybe market conditions changed. You can cancel anytime after 3 months with no penalties.
Why should I hire you instead of a big SEO agency?
Agencies: Charge Rs. 100,000-300,000/month. Junior staff does the actual work. You communicate through account managers. Standardized processes, not customized strategies.
Working with me: Rs. 20,000-75,000/month (affordable for Nepal businesses). You work directly with me—no middlemen. Custom strategies for your specific situation. Faster decisions and implementation. Deep Nepal market understanding.
Big agencies make sense if you are a large company with Rs. 500K+ monthly marketing budget. For small to medium Nepal businesses, you get better value and more attention working directly with me.
Do you work with businesses outside Nepal?
Yes. While I am based in Biratnagar, I work with international clients remotely. I have helped SaaS companies in USA, e-commerce stores in UK, and service businesses across Asia.
My Nepal experience is actually an advantage for international clients. I understand how to compete with limited budgets and build authority from scratch—exactly what most small businesses worldwide need. Everything is done via video calls, screen sharing, and project management tools.
What industries do you work with?
Industries I specialize in: E-commerce (any products), Tourism/Trekking, Restaurants/Hotels, Healthcare (clinics, dentists), Education, Real Estate, SaaS/Tech, Local Services.
Industries I do not work with: Gambling, adult content, anything illegal or unethical.
If your industry has specific compliance requirements (like finance or medical), we discuss if I can handle those regulations properly during the strategy call.
Can I do SEO myself or should I hire you?
You can learn SEO yourself if you have time. It takes 6-12 months of studying and practicing to get good. Plus you need to buy professional tools (Rs. 200,000+/year).
Hire me if: (1) You do not have time to learn SEO while running your business, (2) You want results faster, (3) You want to avoid expensive mistakes, (4) You need access to professional tools without paying for them yourself.
I also offer consulting (Rs. 5,000/hour) where I teach you SEO and you implement yourself. Good option if you have tight budget but want expert guidance.
Get Your Free SEO Audit Worth Rs. 15,000 (Takes 5 Minutes)
I will personally analyze your website, show you exactly what’s holding you back, and give you a custom roadmap to beat your competitors — no cost, no pressure.
100% Free • No Spam • Takes only 5 minutes • Report delivered in 3-5 days
Or WhatsApp me directly: +977 9819070959
Limited to 5 free audits per week — I do them personally.
Don’t wait until your competitor hires me first.
© 2025 Sankalpa Dahal • SEO Expert in Nepal • Based in Biratnagar • Serving All Nepal + International Clients
No fake promises. No black hat. Just real, data-driven SEO that gets results.